Alexandra Hughes 0:12
Everyone and their cat is talking about witches. But what is a witch or medicine woman or priestess? How does one become one? And what is the common thread between women who identify as such magical creatures? Welcome to the witch hunt podcast, where we hold space for healing conversations that collectively explore these questions with the intention of celebrating of illuminating and elevating the rise of feminine energy magic and self sourced power. All in a world that's gone pretty much mental. Every new and full moon host is Aleksandra, Beckel Hughes, who identifies as all three of these sacred tights, in her own weird way, invites you to brew some tea to light a candle, and to join her in her conversations with witches, medicine, women, priestesses, and other magical creatures from around the world. So come gather to share in the knowledge, experience, magic and sacred stories of those women, who once hunted to be burned at the stake, are now hunted, to be held in the light so that they so that we can illuminate the way.
Amanda Peeler 1:28
But I think that we have to be really transparent in our marketing in order to be in integrity, that we are finding the right person and actually caring because I literally could not handle if someone drained their 401 K, and was worried about paying their rent just to pay me like I that makes me sick. And the fact that there are women out there that are doing it, and that's that that's how they feel is disgusting. And I think that just those hold that idea that well you need to pay to play, or like you need to invest six figures to earn six figures and I just, I don't know, I think that's really harmful.
Alexandra Hughes 2:12
Welcome to Episode 44 of the witch hunt podcast, the magic of money alignment, a radical conversation with accountant, financial strategist, conscious Entrepreneurial Thought Leader and badass which Amanda peeler. There are so many captivating and critical threads weaving their way through this conversation. But let me begin by saying that Amanda has become a dear friend and colleague and I am so thrilled to share her wisdom and her energy here on the podcast. In this candid conversation, Amanda shares how her postpartum anxiety guided her towards taking her power back and embracing her soul calling. We explore the intersections between capitalism motherhood, entrepreneurship, money, magical Flores and moving through life as conscious women business owners aligned and in integrity with our values and the world that we are here to create. This is a conversation that's deep and real. And you're gonna love it, and you're gonna love her. Enjoy. Hi, Amanda. I'm so excited to have you on the WeChat podcast. Welcome. Welcome. Welcome. Welcome.
Amanda Peeler 3:32
Thank you so much for having me. I'm so excited to be here.
Alexandra Hughes 3:35
I always always start with asking my guests to introduce themselves. But I'm just gonna jump in here because I want to tell our listeners what a dear friend you are. And just to let everybody know that Amanda, Amanda peeler is the founder of align strategy. And I'm very excited to say for all you people who like myself who have said to themselves, numbers are not my thing. Money is not my thing. Amanda is your witch. So Amanda is an accountant and a financial strategist. And she is really here to revolutionize the way we women I think primarily and we can talk more about your magic and I can't wait to dive into your story which is so touching. Obviously Amanda and I know each other quite well. But yeah, she's your girl. She's your girl if you want to talk money and if you really want to heal, I think a heal your relationship with money. So okay, here I go introducing you. Would you please introduce yourself? Thank you. That's so sweet. Yeah,
Amanda Peeler 4:42
Alex, you're just pure magic. I'm just so honored to be here. You've had incredible guests and I just I feel like ah, you know, just dream come true to even be considered in the conversation with the women you've had on so thank you so much for having me. as Alex mentioned, my name is Amanda peeler. I am The founder of the Align strategy, it is an accounting firm that serves primarily women owned small business, but also conscious people. Our goal is to put more money back into the hands of conscious people everywhere to change the world, because truly money is just a resource. And it's access. And so that's really what we were here to stand for. I also am a mother of identical twin girls, they're 18 months old. And never, it wasn't sure if I was going to have kids and then just magically got to so I think it's just that's kind of the biggest magic that's been in my life truly is having them and it's shifted everything for me, and has just brought me to this journey to start this company and to really go on a path of talking about money with women and educating children as well.
Alexandra Hughes 5:51
Oh, wow. That's just it's that's beautiful to educate children. And I want to hear, and I know a little bit about this, but I want to hear your story and how and when you began to identify like, I always ask that question, you know, what made you say yes to coming on the witch hunt podcast? And what is your relationship with that word? Or, you know, priestess or medicine woman? Yeah. So how would you define the word or experience and how it came to you? What is that story?
Amanda Peeler 6:26
Sure, yeah. So as a little girl, I was always in nature. Um, we kind of talked about my story where my my family was very wealthy, and had a very, very successful business and brought a huge corporation to the United States. And then ultimately, the corporation fired them. And they had to file for bankruptcy. And my grandparents didn't have a lot of education around money and resource, and neither to my parents. And so we had to relocate onto this gorgeous property, say it was North Texas to kind of flat but I got to spend a lot of time outside and I would talk to trees and rocks, and sit on the fence and just sing in the wind. And I was always playing Magic, I would write spells. And a lot of it, I think, was just to deal with the trauma of I had an alcoholic father. And so it was just my way of kind of escaping, and playing. And so I don't know that like I loved magic, as a child. And then I also kind of surgical do grew up in a very religious community, Southern Baptist. And so my magic was taken away from me. And really, like tapered down like, don't, don't practice magic. We don't talk about magic couldn't celebrate Halloween anymore. It was just it was pretty traumatic. And so it's kind of been a reclaiming even just being on the podcast. I'm like, do I tell people you know, from back home, like, do I hide this? And so I think it's been sort of a journey for me to even get to the point where I can use the word. And oddly enough, I went on this retreat in February, and I'm just sitting there and this woman walks up to me, and she's like, You're a witch, aren't you? And so I'm just sitting here, what does she mean? Like we've done nothing. We were working with horses, and in a healing session. So I was just sitting there. And I thought, well, maybe, you know, and it just kind of reconnected. Like I've dabbled here and there about reading and I set intentions. And I like, say, a manifest in my home, obviously, with a lot of resources of privilege attached to that, I think it's kind of easy to gloss over, when people say, Oh, I manifested this, or I call this thin. And I think that's also a conversation that you've I've been having is it's easy to use that. And it's easy to hold people up and say, but we have to acknowledge, like the resource that we have in order to make that a reality. And so, just I've been practicing little bits here and there in my own way, but I've never, I'd never like claimed that word again until that woman offered that to me as a gift. And so yeah, I think that that's really what made me kind of get back on the path and say, Well, maybe maybe I don't have to be so formal with it. Maybe it isn't just for someone else. Maybe it can be for me too. And I can reconnect to the the little girl that loves to play Magic.
Alexandra Hughes 9:23
Oh, I can just see you singing on the fence to the wind. I can totally see that. I'm curious. What was it about motherhood that kind of opened you to a new well to do a whole new project to a whole new life project? And is there a relationship with that and this kind of awakening spirituality and embracing of the word or having that woman come to you? Isn't that funny when people do that?
Amanda Peeler 9:53
Yeah, I think I think that's such a gift to you know, the people that can just spot like your magic and pointed out to you Yeah, I absolutely do. i The Money journey kind of what it really all started was, I found that I had really bad postpartum anxiety. And so I was having a hard time kind of not necessarily connecting with my children. I know a lot of people do that I was actually just like, hyper vigilant and but I also was overspending. And I would catch myself, like just buying things for them that they didn't need. And I one time my, my husband's like, why, like, why are we why are you buying the more clothes like they don't even wear the clothes? Like we don't go anywhere? And because it's so hard with trains, like you don't go anywhere. And, and I, I kind of sat with it. And I was like, why am I doing this? And I realized it was because I didn't know how to play. And it was really painful. Like I was using buying things for my kid I was using money as like a bomb or sound to like, hide this wound that was there that existed. I didn't know how to play. I couldn't I couldn't connect with my kids on that level. And so it made me stop pause. Okay, what is that? I can I can cry, I can acknowledge I can feel the pain of it. And then also choose something else. And so I decided in that moment, no, I want my children to have that magic, I want to bring magic with them. Like yesterday, I took them to this little park we have in our community and my husband, I've called it the magic forest forever, even you know, but soon as we moved in, and I took them and there's a tree that rubs against another tree and it makes a noise. And I was like the trees talking to you. And my little girls are like, Hi. And so then they go around and they say hi to all the trees. And so it's just inviting kind of that magic back that I had when I was a child. And so I do I do think that it is It's put me back on the path motherhood has to kind of reclaiming through the eyes of a child. And something that I wasn't really able to like fully embrace the experience as a child because of the trauma.
Alexandra Hughes 12:10
That is so beautiful. It that is so beautiful, Amanda because I think, you know, we are fed as mothers that you need this and you need that. And you know, a lot of it is like the cutesy stuff. And I remember spending money that I didn't have. And I wish I'd had the consciousness that you have to really recognize that. For me, it was I dove into work. I would buy them cutesy stuff. But it was trying to compensate for a discomfort with being fully present. And childlike and playful. And isn't it interesting? Like why is that so difficult for us? And, you know? And why is our world set up to send us that message like to be enough? You've got to buy this or you know, instead of just let's go talk to a tree, right, which is so much more fulfilling and fun than doing online shopping. But somehow, it's so interesting, like, Thank you for sharing, you think all the mothers out there listening will be like, Oh, let me just think about that for a sec.
Amanda Peeler 13:28
Well, I mean, who benefits from you believing that? You know, who benefits from you? Not being one with nature who benefits from you overspending. I mean, your boss, you're the corporation that's making the stuff, you know, all the all the things and then you know, the corporations that don't want to care about Mother Earth, you know, they're benefiting from you being disconnected.
Alexandra Hughes 13:56
Yeah. Yeah. Yeah, absolutely. Absolutely. And so now, you're living life in a different way and reconnecting and going to the magic. Magic Park. Did you say Magic Garden magic forest magic forest with your kids? That's wonderful. And such a gift for your kids? Did you feel like there were certain things that helped you embrace this? You know, you said you cried and you went through it and you pondered and, but was there anything to support you in moving forward? I mean, I know your husband is a huge support, but maybe like toolkit kind of stuff. I actually did
Amanda Peeler 14:35
see a postpartum therapist. She was amazing. So I would say that that did help me a lot. I did get to a point where I thought I need to really talk about this with somebody and I Oh, and I'm also in a bunch of communities and and I think just talking about it to like that. It's been interesting as I've opened up about it, I mean, I was getting my hair cut and the the guy that cuts my hair he's like all laughs You know, my wife, she used to worry that she would walk up there and like the kids aren't her, her daughter's eyes would be missing, you know, or that somewhat Yeah. And that someone would kidnap her, her daughter simply to throw her down the stairs. And it's just, it's interesting, as I've started opening up, like, oh my god, I had this, you know, I read something on or saw something on Facebook, or Reddit or whatever. It's like the, you know, the baby monitor and the rooms on it. And then I'm like, Oh, my God, my kid room might be haunted, you know. And it's just all these things that whenever you open up to the conversation, you start seeing that you're not alone. And so I really think that's the thing that's helped me the most is just simply talking about it, just acknowledging it, rather than just suffering in silence, or thinking like, there's something wrong with me, which I did for a long time. And then you end up finding your hormones are actually quite crazy. I think we can all you know, it just we'd say crazy. People love to prescribe that we're crazy, but they are all over. And I think there is something biological that happens to where and like I was pumping for, you know, the whole once I stopped for like, a month after I after I was done, things really leveled off. But I wonder if, if it's kind of supposed to be like that, like, where you're hyper vigilant, because your the child simply cannot survive without you. And so I think it might be nature's way of protecting our young. And so I think it's just kind of coming to peace with that, and just really just sharing and letting it not all be roses and sunshine and rainbows, because I think that, you know, nobody really told me that. And, and I know, like there's a lot more support for mothers out there. But also acknowledging that there's not, you know, like, sometimes you just, you're just alone, and it's hard, and you feel like you're doing something wrong. So just being really honest about it. And that it wasn't that it wasn't, it wasn't easy, and it wasn't always fun.
Alexandra Hughes 16:57
Yeah. And yet again, we go back to the connection piece, like how we live in a society where we are disconnected through taboo, right through not talking about certain things because you know, we are labeled crazy, maybe, or incapable or bad bad mothers, right? And so the importance of having a community, a therapist with whom you can share, and then what happens when you tell your hairdresser Oh, yeah, I get it. Right. My wife went through something like that, it looks like this, you know, right? Just knowing that we are part of something bigger, whether it's the tree, or it's your hairdressers wife, right? Like we're proud of something bigger, we're not isolated. We're not alone. And it's so painful that feeling of or that belief that maybe we're alone, and we've got it all wrong, right, right. One thing that all witches have in common is their practice for cyclical living. For me, the piece of social conditioning that kept me from hearing my intuition for decades, was my addiction to busy doing. And I'll be honest, slowing down and resting honoring my very own waiter, when my body calls for it is still and will probably forever be a growth edge. This is why I created the cycle Your Guide to cyclical living. It's a super simple framework and practical tools that will help you harness nature's ancient wisdom in your modern everyday life. It's a free download that includes a cycle poster print, a description of the cycles, four phases, and some practical startup Tips For those new to cyclical living. You can check it all out at Alexandra hughes.com/the cycle. I want to talk there's so many things that I want to talk about with you. But I think your magic is really okay. What do you think your magic is?
Amanda Peeler 19:08
So interestingly enough, I was pondering one of the questions that you said is like, what are the attributes of a witch, a priestess, a medicine woman, and really what came to me was, it's truly just being able to see the highest good for yourself for someone else. And I think that that's really what magic is, and what these women who are on this path that's what you're able to do like a medicine woman can see healing. It's a doctor, you know, she she can see a better outcome for her patient. A priestess can see your highest good and your spiritual path and she can guide you on the journey, a which to me is somebody who can see like a better life and practices it through connecting with the earth and doing simple little rituals and spells if you will. And so really, I feel like that's kind of my magic is I'm able to see a vision for my clients. They don't see when it comes to money. I mean, so many people come to me and they're like, I'm bad with money. I don't understand numbers, but it's just in they put it outside of themselves. And then they're doing really smart things like they have money in a high yield savings account, you're like, Well, how did you even know like you, I obviously know a little bit about what you're doing. You, you're just outsourcing your power. And so I really think that that's my magic is, how can I through knowledge sharing instead of because I think there's also this thing where like, I had a friend who was telling me, she had a financial advisor come to the house, and he just, and I don't know, maybe it was you, I'm trying to remember who it was, I couldn't remember. But they were like, there were crumbs on the table. And the guy was just like, you know, oh, my God, you're gonna make me sit here and these crumbs, you know, but the the woman was had young kids, and it really triggered her. And I thought, well, that's, that's ridiculous. Like, why can't we meet people in the mess of life? Like, you don't think that that guy's ever had crumbs on his table? Like, I probably have crumbs on my table right now. You know, I know, my kids pictures are clean. And so I think it's just being able to meet someone in the mess and saying, Yeah, I'll meet you here. And I can also see like, your vision of freedom. Without it being outside of you without me being an expert. Like, I just, I think that that's the problem, right? Is that with spirituality and with money, and with all these things, we've made someone else the expert, and they're better than us. And I think it's just helping people reclaim that power. Because money, isn't it all it is, is just a resource. It's no different than, you know, food, you need money to eat, because you have to buy your food. We can't I mean, there are some people that can grow their food. But in general, we are trading this exchange. It's no, it's just, I mean, I'm trading my hours for this food. I'm trading a different currency. And so I think it's just putting that back in simple terms, and giving people back the power that they have over money, instead of making it outside of themselves. So I guess that's my magic.
Alexandra Hughes 22:07
So that was me. Okay. I was like, Cool. It was bad. Yeah, yeah, that was me. And what a horrible memory you've brought up. But it's no, this is, this is really important. Because even before sitting down and listening to this expert, who gave did the honor of coming to our very messy house, and like, I was already feeling ashamed. You know, I was like, What the fuck is that about? Right? But yeah, so can you tell me I love I love the way you said how spirituality you know, institutionalized religion and money have been taken away from us and put in the hands of the expert, we could say the same about health. Yes, you know, taken out of our bodies and put into the hands of men. Really? Yes. Right. If you think about institutionalized religion, banks, and like, Well, now, I guess doctors are kind of, you know, there are women as well as men, but still a very masculine institution. For the most part, I think it's changing. Can you talk a little bit about how you took your power back, Amanda, how you found the answers within yourself in any of those areas, but I guess we're gonna circle back around to money because I really want to dive into that. Yeah, sure.
Amanda Peeler 23:34
So I really this year has been a huge like learning awakening kind of reclaiming moment for me around money. Like I had a situation so I shared that I had postpartum anxiety and ultimately I just every time I had a bad experience with with some a caregiver and you know and just very scary and and so every time my baby would cry, I would literally drive home from my office. I was like, I can't and I got to the point where it was like I couldn't I couldn't work and so I knew something had to shift. And so my husband I talked about it and I said I'm going to go part time I'm going to do consulting work from home and so that's that changed my my earning dynamic a lot and yet I changed nothing else so I just kept spending the same way and and so I ended up in sort of a bad financial situation that was like, oh my god, I'm way overspending because I haven't done all this healing work. I haven't done all this recognition of like, why am I doing this? And so it just it got to the point where it was like, I have to change something like it truly was like a almost a rock bottom moment. I mean, I say that it for me personally, it was a it was like a very rock bottom moment. I no want to prescribe, like my rock bottom is very different than someone else's you know, and so but it It became a point of, I became aware, I have to change something. And so it got to the point where I was like, Okay, I obviously need to address this money thing. And so I really started seeking out help like other people, people that were doing it differently, that we're inviting more ease and flow. And they seem to kind of have a different relationship with money where it wasn't like hustle grind. And so I started working with women like that, and and just being in conversation and also getting curious. And so I think that that's really the the main thing is getting curious about your behavior. And so I started thinking, what, what do I actually value? What do I care about? What so if I think this is an interesting thing, whenever we look in money or time to, like, will you say you care about x? How are you spending your money? And time? Is it actually in support of whatever you say you're care about? Or are you spending it in a different area? And so whenever I started becoming really clear about that, I naturally started spending less. And now it's so funny, my husband and I, just last week, I was like, man, our spending has changed, like a lot. These are life is different at all. And he was like, No. And I think that that's the interesting thing is when when we're spending in alignment with what we value, we naturally spend less because we're, we're investing our resources, our time in areas that move the needle, it's playing with my kids, it's like getting on the same level with them. And so if I notice, okay, I'm adding stuff to the cart. Hmm, am I How am I really feeling and so I think it's just reconnecting to that that has changed my relationship. And so I wouldn't say I'm like an expert so far down the road that like, I can tell you, what you need to do to invest everything, you know, I don't have all the answers. But I think that that's the point is like, we can be on this journey together. And so now I'm able to help my clients that are stepping onto the path, because I'm not that far removed from it. I've been doing accounting for a long time, but my healing journey, my getting clear on what I value and my spending different Lee and creating more magic around money is it's a new thing for me, you know, or newer, I should say.
Alexandra Hughes 27:33
Yeah, and that's why it's called aligned strategy. Because what you your actions are aligned with your values?
Amanda Peeler 27:44
Yes, yeah. So we go, like, that's the, that's the baseline, right? Like we go through, and we're like, okay, let's rip the band aid off. Let's do this together, let's hold your hand. Let's look at where you're spending, because that's really most people are so afraid. And I was too. I was like, I don't even want to look at it, right? Like, I'll just keep it's out there. You know, whatever, I could just as long as I can pay it off. Like, we don't need to look at it, right. So we think we're doing well. And that. But we still have that like never enoughness. Like it's still always there. Even if you can pay your bills, even if you're paying for your lifestyle just fine. If you have this feeling of like never enoughness or if you have this feeling of Gosh, I wish I had more in savings or something like that. It's like, well, there's probably something there that needs to be realigned and reevaluated. And so that's step one is like just getting really honest and doing like the really crappy job of like, pull out the statements. Type it all out, we'll write it down, whatever you need to do. And then let's go through and analyze each of these line items for value alignment. And make sure it like, how does it feel in your body? Like that's really what I did is, every time I would come to something, if it was like, Oh, I wish I didn't do that. Even if it was something like for one of the things for me was paying for a for a coach, very high price coach, right? And you can say like, Oh, that's good. Because I'm up leveling, I'm investing in myself. But the way it made me feel wasn't good. And so I think that that's also important to acknowledge that sometimes, even things we think should be good for us don't actually feel good in our body, and that's a misalignment. And so it's getting really clear on that.
Alexandra Hughes 29:24
Right? And that's what witches do, right? Is that they like look inward for the answer and see their body as an extension of nature's wisdom. Yes. So I just I love that. But I want to I just want to touch upon something that I know that that our listeners don't know, if you could talk a little bit about like, why money in the first place. Why did you become an accountant in the first place? And you kind of alluded to that in the very beginning. But I'm curious to know, you know, all of this and this next sort of up leveling that you experienced this year. It Was it was born of of something else, which is your choice really to work with numbers and to work with money, which isn't. You know, not a lot of women go there.
Amanda Peeler 30:12
Yeah. So I actually was going to be a nurse and ethicist. And the reason I was going to be a nurse and ethicist is because I had a boyfriend whose sister was one and she was really successful. Like, I remember people in my town, I grew up in a really small town, there was a lot, there's a lot of poverty there. And I shared, you know, I grew up poor. And I was like, I don't want to be that because my parents argued a lot. And it was painful. And I thought, well, if I'm rich, then I don't have these problems, right. And I think that that's a pretty common belief is like, oh, money makes everything easier. I mean, it does, yes, it does provide access, it does make things easier. Still, if you have trauma, you can be rich and still trauma and still perpetuate. But I saw her and I said, I'm gonna do that. And so I got I got into college, I got a full ride. So I was very, you know, very, very fortunate there. And I just saw everybody was so interested in the science classes, and I was doing really well. And I was not interested. I was like, This is not for me. And so I went to the guidance counselor at the time, and I thought, I gotta change my major. And she's like, What do you want to do? And I said, I don't want to be poor. That's what I was like. That's all I knew. That's all I knew. And I think that can actually be interesting it to note, though, is, a lot of times, we feel like we have to have like the full plan, the 20 year plan, right to be able to sometimes that's all the information we have is like I just, I just don't want to be poor. And we just go on it. And so I took an aptitude test. And it was like, Well, you could do business or health that's like what you're supposed to also love that, like, we have these four quadrants that we all need to fit into. There's no blend, right? And it's like you get business. And so you're like a banker, or you're an accountant. That's it. So I was like, Well, I guess I'll just figure one of those things out. And so I started down that path, and became an accountant. And I, I don't know, maybe I look back, I'm like, maybe I should have been something else. But you know, I think that we all have our own journey. Who knows, maybe I'll be a farmer here in like 20 years. But that's kind of how I started on the path was I just didn't want to be poor. So why numbers. And then I worked in corporate for a decade and just never was present. And like made all the money I thought I wanted to make like the got the office I thought I wanted was like the only woman in boardrooms. And I've just not happy, I'd be just so unhappy. But I also recognize that I was like thriving on that like constant state of chaos. And I also had put my worth in how much I made, right, because that was all I knew was like, I just my entire identity was I don't want to be poor. And I. So I that's it's really been a reclaiming of, well, okay, who am I now? Like, yes, I have this background in money. Why numbers? Well, I think because now my journey is to help other women reclaim their power through numbers. And I'm naturally gifted at it. It's fun. For me, it's a puzzle. I love solving the puzzle of it. I mean, I get pure joy out of creating Excel spreadsheets. I mean, it lights me up. I never mind husband loves to play and vacations. And I'll never forget this time that I sat down and I was like, okay, so I created all these dropdowns I was like, if you select this hotel room, and this flight, like, here's the price and it, like, laid all this stuff out. And he could just go in and click and he's like, You have way too much time. Like no, it doesn't take me that much time because it just brings me so much joy to do it. So I do think it's my gift. But yeah, it's it's gonna be interesting to see like, what, how does this progress in the long term because this is this is a newer journey for me kind of going off on my own. And, you know, now that my kids are starting a little school, getting to really like go all in on it. So yeah, I don't know if I answered your question. I was a lot of rambling.
Alexandra Hughes 34:22
No, I think I think I love. I love that story. And I it's so interesting. I didn't know that the guidance counselor part of that story. But what came I mean, two things came to me one is that a lot of the time I see in my friends and in women that come on the podcast, how we go for something that in a way is a compensation of what our ancestors didn't have. Right? So in a way you've done that, you know, you've healed something in the past just by becoming An accountant and understanding how money works, right? Yeah. So there's that. But then there's another piece. So and we can cut this out if you don't want this, but can I share how in your beyond quantum healing session with me? You it was very clear that you were here to be a healer. Yeah, sure. And so you really are a money wounds healer. Like numbers and health.
Speaker 2 35:28
Yeah, right. Oh, gosh. Yeah. Thank you. You're
Alexandra Hughes 35:36
you're kind of bringing them together. Yeah. No,
Amanda Peeler 35:39
I have never made that connection. Thank you. Yes,
Alexandra Hughes 35:43
I just made it right now. It's funny. Like, it's true. You know, we are pigeon holed, but I love how actually this pigeon holing is actually manifesting itself. And as you know, as life unfolds for you. That's, it's beautiful. I want to talk about this conversation that you and I have been talking about and how we are seeing in this, you know, I always and I, in in a recent podcast with Nisha moodily. I said to her, I often wonder, is it the algorithm? Or is there actually like this wave of, you know, the divine rising? Right. And she, she, she was very cute in her answer. She said something like, I think we're weirder than we think we are. Which is probably true. But I feel like, in this world that you and I are in algorithms considered, we see a lot of women out there who are growing businesses, and who are presenting themselves, as you know, multiple, six figure millionaires, and really selling their their business coaching services. And I know, personally, I've been in many containers, many containers, like I've been in this kind of online game for a really long time. And I've always been, I'm not gonna say I've always been the one. But there have been women in those containers, who I've seen, like, skyrocket. And I've, I've always kind of struggled a little bit more. And I've come to realize, and you, and I've had conversations about this, and we're both white presenting, like, just in case you're listening to this or not watching this, but we also come from poverty, like we've both experienced poverty. And so I wanted to talk a little bit about how important it is to really consider the healing work that is necessary and the stories that live inside of us. And it's very important to say here that there is huge privilege and being white presenting. Yes, and both of us now are in very privileged situations, you know, we find ourselves living comfortable lives, and there are women around the world or not, or anywhere on the gender spectrum around the world that do not present as White who face a whole bunch of different problems and who have like stories that are also incredibly traumatic, that we need to also acknowledge. And I just, I just wanted to speak a little bit about like, you know, your take, and my take on this world that we live in where the quick fix the fast buck is being sold to so many women and how harmful that is, and what I guess kind of more conscious, empathic, aware, women can can do about them, or maybe even questions we can ask ourselves.
Amanda Peeler 38:56
Yeah, no, I this is obviously a conversation that I'm really passionate about, I know you're passionate about. And I've seen both sides, right? Like, I've seen women who, you you wonder, like, how are you affording to be in this container in this program in this group, you know, and you come to think like they must be either draining their savings or 401k their investment account or putting it all on a credit card. And there's this whole idea out there of it's not your job, right to worry about who pays you how they pay you or why. And I think that can be a little harmful, especially whenever you are a wealthier white presenting, like you fit a beauty standard to some degree. So you almost are easily aspirational. And so I think that if you sit there as this aspirational figure, and you're, you're running your business, as I'm just a mom, I'm just a woman here and I am it's like my face is the brand but yet there's all these other people doing the work. And it actually is a corporation actually is a business, I think it can be really damaging to have that mentality of, it's not your job to worry about the who or why or how or whatever that they pay you. I think you do need to ask yourself, like, why are these women paying me? What am I offering because you need to be offering true value. And if all you're offering is this lifestyle, this house, this, whatever, it can also be yours. And you're not acknowledging the true 100% story of how you got said, house lifestyle, etc, the thing that can be really harmful. And I also think that there's this story out there, you kind of alluded to it, where it's like, Well, is it the reason that other women have like skyrocketed in these groups, and I haven't, because I have trauma around money, or I grew up poor, so I must need to do a bunch of healing, or I must need to, I must have like a mindset block or something like that. That's a popular thing where it puts it on you. And I think that is equally as damaging, because there's a lot of women that don't have the privilege that you and I have. And so that makes their problem, it makes it something they're doing wrong. And so that just reinforces shame, and it keeps people small. So I think that that's really important to note, as far as questions that we should ask, I think one of the questions I would love for women to ask themselves or to acknowledge, whenever they're putting out these programs that are, you know, give me 12,000 $30,000, and I'll give you steps a through whatever to see you can become like me, is let's acknowledge the additional cost. So in order to implement your solution, program, whatever, do you have private childcare? Do you have a spouse that has a really flexible work schedule? Or is working for your company? Do you have other support like a mother or you know, whatever that's around that can help with your kids or help with your house? Do you have a housekeeper? Do you have a chef? Do you have a social media person? Do you? And I think all of these things? Would they cost a lot of money. And that's a lot of time. And so I think that it's kind of harmful whenever we're selling like, Oh, this is the only thing you'll ever need. And you can make it to millions and millions, whatever. I like, Well, why don't we ask ahead of time and present, hey, this is you need to have this amount in extra support per month, or you need to have this amount in extra dollars to put towards support in order for this to have these results. And I just think that that would really help because I think there's an I've been in the situation myself where I've taken a program or a course and then I think, well, I didn't get that I didn't get the result they were promising. Well, maybe I couldn't because I am working a full time job. Maybe I couldn't because you know, for whatever reason. And so I think that that would be important to acknowledge and to really level the playing field because a lot of these people out there, they came from wealthy backgrounds, feel it'd be no different than me pointing around and saying this house that I have, like, oh, you too can have this house follow my money system? Well, that's not acknowledging the fact that both my husband and I graduated with no student debt. That is not the story for most people. You know, my husband and I both had very successful careers. That's not necessarily the story for most people. So I think that it would be easy for me to sit here and say, I have all the answers. And you know, I can make you rich. Well, I don't know that I don't have all the answers. I have immense privilege that has given me this life. And I've worked really hard so I don't think it's all just like, Oh, I just magically got a bunch of handouts. No, I busted my ass. And I put in way too many hours than I really want to admit, for way too little pay. But I think it is important to acknowledge that is both so it is the hard work but I think there's this really kind of I don't know I wouldn't say toxic but maybe we're it's oh here scale to six figures work 15 hours? Well, there's usually a lot more that goes behind the scenes in order to only work 15 to 15 hours a week and scale to that level. Like you probably have a lot of support there that you know that other people may not.
Alexandra Hughes 44:32
Yeah, yeah. And you're talking also a lot about like the structural 3d external stuff. Like there's also the, for me, getting really stuck on stuff that's been internalized that I was completely unaware of as a result of having a single mom you know, who really struggled with money and never talked to me about it. So just lessons and learn learnings that are like everybody has lessons and learnings, even if you come from a privileged, wealthy, you know, double income to professional family. But I feel like some of those lessons and learnings are a little bit more paralyzing when it comes to making money then than others. And but but what I really hear you saying Amanda is like the importance of full and complete transparency and how the system has worked for you. And so let's just talk a little bit about, like, what are we going for here moving forward, I just stepped out of being a business coach who said, you know, I can help you make, I can't even remember what it was, but I can help you get your business off the ground and make a certain amount in 20 hours a week, because I figure I had learned how to do that. In the end, I decided that's not the message, because people are in different situations that I am exactly like, like you were talking about, and it didn't feel in integrity, with who I am and and what I'm here to do. But what so, you know, what is it that we're going for, I guess, is the question like, if that's kind of the old marketing model, but also a model that's about making money fast and, and kind of being that aspirational person who presents themselves as really there was a term you used in one of our conversations is like flaunting wealth.
Amanda Peeler 46:47
Oh, yeah. Yeah, my husband hates that. He spikes that out. And he just hate that more than anything is like, Oh, I hate the flaunting of the wealth.
Alexandra Hughes 46:55
It's kind of like in today's world, I feel like it's offensive. Yes. Like, what are we going for here? Like, oh, yeah, kind of ask the question with, with the way people are sort of presenting themselves or selling or marketing and what is it that we're going for instead?
Amanda Peeler 47:14
So I think that going for is okay. So this is what came to me just came through me is before in the 50s, we were told, success, his wife stays home, white picket fence house, 2.5 kids, golden retriever, that's happiness, right? Like, that's success. And so what that's told everybody is, you're not happy unless you have those things. And so I think what we've we've kind of gone in a different direction to where we're now telling people, you need to make, you know, six figures, you need to make, you know, the 10k month well, what does that mean? Right? Like, I think that the problem is, is now we're selling a new dream, but it's still the same thing. It's still the, we're selling someone an idea of what should matter to them. And I think what we're going for, and what we should be going for is meeting someone where they are and saying what is your actual dream? Like? Somebody asked on a group once? And it was like, if you could teach your kids one thing, what would it be? And for me, what came to me was I want to teach my girls to hear and listen to their own voice. If I could give them anything, I think that's the most important gift. And so I think that's what we're avoiding here is, we're telling people, okay, I'm selling this dream, this is what you should want, you should want the this house, this lifestyle, this sense of whatever this working from wherever, which I do, actually, I really do want that, but maybe not everybody does. Not everybody wants motherhood, not everybody wants to work, you know, be an entrepreneur, it's hard. Some people do want to work for someone else. And I think that we could be more clear about that and aligning their true dreams with what they want. Because if I was a single mom, the last thing I would probably want to do is try to figure out how to build a company. Like I would rather this is me personally, I Everybody's got their own dream. But if that were my situation, with my background, I would much rather know that I am the most valued person to an A woman owned business that I'm adding and giving my guests but that I have a stable paycheck that I have stable hours that I can count on. And so I think that that's the harm here is that we're just selling a new dream to somebody, and we're still in relabeling success. And I think that it's very individualized. Just like your financial goals are very individualized. Some people Want to be able to travel six months out of the year? Some people want to be able to buy a house for others, that doesn't make sense they want to rent. And so I think that instead of going for this, again, mass success, mass, this is what you should want. It's how do we help people hear their own voice? And make that right? And then elevate it?
Alexandra Hughes 50:22
Yeah, I love that. I love that so much. And again, like speaking to diversity, right, like a diversity of experiences a diverse a diversity of dreams, but also a diversity. Like, you know, one of the things that we've talked about is that, you know, seven step methods or three step methods, or you know, like, this is what's going to guarantee your success as defined by me. And so I think it's also about diversity of how you get there. Like, let's say, You are the single mom who wants to found a business and maybe, you know, your path there involves what you've just described, first becoming indispensable in another founders company, in order to have that security so that from there, you can you can catapult right and not not like, you know, putting $20,000 on credit card and learning this seven step program that is really made by somebody who has, you know, parents flipping the startup bill or whatever. Yeah, we don't we don't we don't know. That's the point. There's a lack of transparency. And it really is just a little bit of a I don't know if manipulative is the word but not fully and completely honest. or acknowledge of omission. Yeah, yeah, it's
Amanda Peeler 51:50
like a lie of omission. Right? It's, it's not acknowledging the full picture. And I think that that is important, like honoring individual journeys, because my journey is very individual, your journey is very individual, like, how you get me my even my journey with money, right, like getting me to a point where I'm spending less saving more all of that it looks very, very different than someone who is a single mom, and and has, you know, kids that she has to pay for support? And how do they there is no seven step system that fits for me and for her, right. And so I think that that's the important thing, like you're saying, let's let's individualize it. And I think that that's really my magic, and, and I kind of feel like is yours, too, and also why I think I probably haven't, like catapulted to the moon, and you haven't either is we're just we're on a different path, we're on a more of a path of where we really feel invested in the individual. And I think it does take those people. And I do think that there's people that are extremely served by these larger programs, because they, they may have the resources to implement it. And it's just hoping that the right people find the right level of support for them. But I think that we have to be really transparent in our marketing, in order to be in integrity, that we are finding the right person and actually caring because I literally could not handle if someone drained their 401 K, and was worried about paying their rent just to pay me like I that makes me sick. And the fact that there are women out there that are doing it, and that's that that's how they feel is disgusting. And I think that just this whole that idea that well, you need to pay to play, or like you need to invest six figures to earn six figures. And I just, I don't know, I think that's really harmful.
Alexandra Hughes 53:49
Yeah, thank you for speaking to that. It's, it's, I think that is also about where we're going, which is an awareness and a compassion and an empathy and a responsibility to other humans on the planet to support like regenerative and sustainable being and money management. And if we're going to say you need to pay me six figures in order to make six figures, even if you've got to drain your savings, or you have to, you know, put it on your credit card and go into debt. I don't know if we're really again, connected to ourselves to our hearts to our souls to our purpose, then that is an aligned,
Amanda Peeler 54:37
right and feels an aligned. Word aligned. Yeah, that feels very and aligned for me personally.
Alexandra Hughes 54:43
Yeah. Yeah. And I guess some people would say, well, it's business as usual. Right. But I think what we're going for is not business as usual. It's more of a conscious business. Yeah. Yeah. I feel like we could talk about this for a really long time, but Let me just ask you a little bit about how you're about your business and your magic and how you've set it up in this way to do everything that we've been talking about.
Amanda Peeler 55:11
Yeah, so I work with women very individualized. So I don't have like a one size fits all approach. I don't have a program to sell you. I primarily work as an outsourced CFO, or I also offer like bookkeeping, accounting services. But really my magic is that I take, like I said, a holistic view, we talk about personal finance, as well. So I draw a lot on things that I've learned, I really liked the book Profit First, I feel like there's some good ideas there. So I draw on some of that. And I really take like a look, I break it, I break it down separately, like, let's look at your business expenses. And let's look at your personal expenses. If you own your own business, your business should be supporting your personal life, like your true dreams. And so I help people get really clear about like, what is it that they really want? And then help them quantify that, like, how much does that cost? Like, what what you value in the life you want to lead? How much does that actually cost? And so it gives them an idea of like, okay, this is what I need to make. And so then it's brainstorming ideas. It's like using tax rate saving strategies and cutting expenses where it doesn't matter and or reallocating, say, reallocating, towards a more aligned area. And it's getting really clear on that both personally and professionally. So I think that's really what makes my business different is I don't come in and say, Okay, we're just going to do the bookkeeping, this, is it goodbye. It's a very, like hands on approach of how do we set your business that to support you? And then how do we like eliminate the areas that aren't in your zone of genius, and, like, relieve that stress and pressure that comes with finances and just like the heaviness so that you are freed up to create more in your business, like more time, more money, more joy? And that's, that's how we work through it. And then we review, like, Okay, is it working? Do we need to make some tweaks. And it's just, it's an ongoing conversation, I work really directly with, like, I've been nonprofit, I've, I've done some I've sat on nonprofit boards, I've done nonprofit accounting in school, I've never worked for a nonprofit. So it's, I've taken an interest in it and like, educated myself so that I can share it with her, you know, and so I think that that's kind of how I've led my business. And I'm currently leading it as you shared a beautiful podcast with me from EAA, Louisa teach. And she said, a lot of times, I tried to bribe the Goddess, and she used a specific deity name, which I don't recall, but she was like, I just, I tried to bribe the goddess like, if you know, you know, you know, I'm doing good, like, you know, that I'm gonna follow through. So like, just give me the five year plan. And I'll, you know, I'm gonna be an I do that all that time. Thanks. So I think really, for me, it's a it's a lesson in surrendering, it's showing up for the work of today. And so that may take me down a path of taking a tax webinar on nonprofit accounting, but who knows where that's gonna go, you know, so I'm just, I'm just showing up every single day, for the job at hand for the task at hand to serve, whoever walks through my virtual door in that moment. And so I think that's what makes me different is that I don't, I'm not gonna sit here and tell you I, I know all the answers. At this point. I don't know everything I need to know about nonprofit accounting, but I'm showing up every single day for the question that's going to be asked in curiosity, and trusting that whatever I'm meant to learn is going to come to me.
Alexandra Hughes 58:59
So beautiful. There are two things that came up for me. Can you speak explicitly to your approach to giving back and how your business is, I mean, you spoke to you know, learning more about supporting nonprofits, but I also know that you've kind of built in within your business system, or within your business structure, like a way of giving back because there's always this balance, right, between making sure you know, I have this fabulous quote for you, actually, Amanda, and it's this, a woman owned business where the founder isn't flourishing isn't a feminist business. So there's always this balance between making sure that we are cared for and that means that we're making enough to meet our needs. And for some of us, you know, it may be the single mom with the four kids and for some of us, it may be, you know, no kids And but a lifestyle in New York City, right, like, so doing that, and also being responsible. So pricing that honors our needs, that that is fair of fair value fair exchange, but also in some way making sure that we are contributing and to social justice somehow. And so and to this new kind of more conscious approach to business, so I'm curious to know about that. And then, in a recent episode, again, it's the same one with Nisha Moodley, we talked about practices. And I'm referring to the podcasts that I recommended by with the AAA in it were practices where we go out into nature, and she talked about how she drops down onto her knees. And she's thankful. And it's so interesting how, I mean, I know you come from a place of Baptist right? Southern Yeah. Right. And so, so I was like, for, for a certain part of my childhood going to Catholic Church. And so it's a very, it's a much more transactional relationship with God or God's representative. Right, like, Dear God, today, I would like this. And I will do this in exchange for this, right? Yes. Oh, and thanks.
Amanda Peeler 1:01:21
Oh, yeah. And thank you,
Alexandra Hughes 1:01:23
instead of like, dropping down on our knees in gratitude for everything that we have, and then just saying, you know, I'm just gonna listen for a minute, right? I'm just gonna listen to what you have to say. These are the questions that I have. But it really coming from a place of appreciation and gratitude and surrender, surrender, like, okay, like, Yeah, I know that whatever you're throwing my way. And right now, this is being recorded in early September, like a lot has been thrown my way. And I know there's something kind of out of it. And I'm grateful for being able to eat every day. And and this is this is my query, like having a more reverent, reciprocal, gratitude based relationship versus a transactional relationship, which is exactly what we're kind of going for in business, too. So I just wanted I just wanted to speak to those two points when you talked about like, let's just bribe the goddess, right. I will give you this if you
Amanda Peeler 1:02:31
make all my wildest dreams come true. Yeah. And I work 15 hours a week. Okay. But you know, so I, I'll start with the the last part is, for me, personally, I I've developed a relationship and actually started with I can't remember the exact book. So I don't want to but it's the abundance something or other. But anyway, it's, it's an amazing book. Maybe it's the it's like an abundance practice where you like write every single day, and it's like, a 40 days. Yeah, yeah. So I was doing a similar thing to that. And what kept coming to me was different messages. And so I ended up creating this practice where I visit and great grandmother energy in the woods in a cabin. And so I just show up, and it's sometimes I come just desperate, like, please, I need answers, like, can you please help me with whatever, but a lot of times, it's just showing up, right? It's showing up and creating just this space, this reverence, as you said, it's acknowledging that sometimes you just need to sit there, and like, be in it. And then I would say, for me, it's this the I don't, I do feel like I probably should draw it to my knees in nature more, you know, but it's being in nature. Like, I find that I'm most grateful, most connected, most free, most everything whenever I'm in nature. And so I do think that that's part of it. Like before, every call, including this one, I go outside, I put my feet on the ground, and there's this lovely tree that's in my yard, and it's covered in this gorgeous IV, like all the way up, it's beautiful. And I approached a tree and I put my hand on it, and I say, if you can, can I please have me I have some of your stability and strength today. And it's it's only asking if there's availability, it's it's acknowledging that is not for us to take. And I think that that's also important for humans, right? It's like, I can't show up every single day and take, take, take take, what can I get out of this person? And so if we can look at each other in that way, too, it's an Earth, right? Like, instead of approaching it as a take, it's, if you have capacity, if there's extra. I think that that's really one of the most grateful practices that we can have is to just acknowledge is that it should be a given a take. And then I always say a prayer. That's some sort of riff on this, it's May my words be your words, may your love shine through me May what needs to be said be said May what needs to be felt be felt me what needs to be heard, be heard, so be it. And so it is. And so that's always a prayer that I pray. And so for me, it's not that I have the answers, it's not that I'm showing up, it's that there's something greater than me. And that I want only what is in the highest good of the other person, I want them only to hear what they need to hear. Not that I want to sit here and tell them what they need to hear, but that they feel they hear something that isn't me, right, like it's a love. And so I think that that's really like a spiritual practice that I bring in every single day, and that I try to cultivate in my business. And so I made the that sort of addresses to give back slightly in in practical terms for giving back there is a women's charity here locally that I'm just super passionate about. And I've served on their board and do a lot of just giving to that, but I set up my business and encourage others to do is to set aside 1%, like off the top revenue comes through the door 1% goes into an account. And that is meant for giving that it I guess, you know, in church, we looked at it as a tithe, right? My father in law has this great quote, and I could all the time, and he's like churches a business. And he's not wrong, you know. And I think that if we stopped looking at it, as I must give a certain amount to this church and started looking at it as like I want to give to a cause or an area that absolutely breaks my heart because what breaks everybody's heart is so individual. And I think that that's so important. You know, for me, what breaks my heart is sexual assault. It's women, children and men that are not free, in whatever way, reason, whatever. And so that, to me is something that just absolutely crushes me. And I think that that's, that means that's an area where I need to put attention, I need to put resource, right now I don't have it in my capacity with having young girls like I have to guard my own heart. And I think that's also important too, is we need to not shut everything out. Like we need to let our heartbreak but we also have to honor where we are on our path and our journey. Because if we're crushed in the corner, we're no good to anybody, like you have to honor your capacity. And so it's can I put resources, time, energy money towards something when someone else has the capacity and go do the boots on the ground work. And so that's really my gift back. And then ultimately, what I want to do is, every year or quarter, I'd love to do it every quarter is I have a new business, that is a startup that is woman owned, that doesn't have money to pay me or my team and that we bring this person in and we're like, no what we're here for you, we're your resource. So like we set them up with the strong financial processes, help them navigate the legal structures and that sort of thing. And so that's really where I see this going. And then I think I've shared with you too, like my ultimate goal is to hire women who want to work part time, for whatever reason that may be like they need a flexible it, maybe they're stay at home moms, maybe they're like, hey, I want to travel six months out a year. And they have skills that would otherwise make them unemployable. And so I want to bring them into my team and say, Let's support you living your passion, and support other women who own small businesses who don't need full time people who want to vet a team who want to give back and support women who are living their passion. And Let's marry these two up because I mean, how brilliant is that? Like everybody's winning and I think that that's a super creative and fun way to give back and, and something really practical.
Alexandra Hughes 1:09:10
Yeah, and giving back Nadina not in an enabling negatively enabling way writing back in a real lift up Win Win kind of way everything so many chills when you were talking the prayer Amanda so so beautiful and so powerful and thank you thank you for sharing that and thank you for really getting into the nitty gritty of how to design a business that is this new way of doing business this aligned way I I'm just I feel like for our listeners who are entrepreneurs and many are that this is really very practical, you know, the 1% but also the creek giving pro bono time, you know, and then the hiring so So strategically, but consciously strategically, like with real intention around like, what is it that we're trying to create here in the world?
Amanda Peeler 1:10:10
Yeah. And I do think it's gonna go that way. I think so many people are waking up and saying, I want to own I don't want to be owned, and I was corporations like we are owned a good we get the golden handcuffs and it's tough to leave. And I think so many people are kind of waking up now and saying, I want something different. And obviously that's a very privileged place to be right. Not everybody can do that. But the more we normalize it, and the more we create opportunity, the more it will be accessible.
Alexandra Hughes 1:10:40
Absolutely, absolutely. And the ownership the responsibility is also true when it comes to where we put our dollars.
Amanda Peeler 1:10:50
Yes. Oh, yeah. That
Alexandra Hughes 1:10:52
owners, right, like who we hire, and as consumers to
Amanda Peeler 1:10:57
Yeah, I think the consumerism is really where we need to address is my husband had this beautiful thing the other day, because I was I can't remember what I was looking for. But it was something Oh, I think it was a dress for the emergency tree. And I you know, and everything that gets advertised to you is from one of the companies like Tim Wu or Tim, I don't I probably butchering that, but it's a place that you're like this is this is $15, there's no way that this person got the bid made, it was paid a living wage, there's no way this was sustainably sourced. And, and so I'm not going to buy that right. I am in a privileged place where I can make that decision. And I think it's my responsibility, being in that position to vote with my dollars. And so my husband was like, Wouldn't it be nice if there was a filter on like search engines where you could just say, I don't want to see results from these things that aren't aligned? And I'm like, he's not he's not on this journey. But it just was like, What a brilliant idea. You know, like, maybe that's the future is like, I want you to know these things. So show me results for companies that only Yeah, do you know that fall in line with my set of values?
Alexandra Hughes 1:12:06
Yeah. Yeah. I love that so much. I love that so much the time it is I mean, it's such a time saver. Yeah, that's your well, your husband's definitely on to something. Thank you so much, Amanda, for being on the podcast today. It has been it's been an amazing conversation, I think, incredibly illuminating. And I think that so many of us, we just wouldn't put accounting in which are priestess together. Like we wouldn't put those words together. And now that we have I bet they're like women out there like, Yeah, I'm not hiring an accountant that isn't a witch. Why would I Why did I ever do that?
Amanda Peeler 1:12:43
Well, I appreciate the opportunity. It's it's fun. And it's, it's been a reclaiming for sure.
Alexandra Hughes 1:12:49
Wonderful. Wonderful. Thanks again, love. Thank you.
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